The following article will appear in Riseup.net‘s upcoming educational publication about safety and security in online organizing. You get to have the sneak peak here.

Blogging with Split Personalities:
How I Created and Reconciled My Separate Spaces On the Web

by Sarah Dopp

Hi, my name is Sarah, and I’m a compulsive blogger. It all started in high school when I created a website under a pseudonym and used it to tell stories about my love life. It was a thrilling and introspective project that resulted in a lot of great writing. Unfortunately, though, I was so terrified someone would connect it to me that I never saved a backup copy. That website has since expired, and those words are now lost forever in the murky underbelly of the Internet. First lesson learned: If I’m not going to claim something, I can’t hold onto it.

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There’s a lot of buzz right know around something called the social graph. This buzz is very geeky, and if you’re not already immersed in geeky conversations about Internet privacy and identity, this buzz might be going over your head. That’s a shame, though, because you probably do care about it.

socialgraphapi.jpgWhat’s a Social Graph?

You have lots of contacts. Some are professional colleagues, some are personal friends, some are both of those, and some are more complicated than that. A social graph is a snapshot of who you’re connected to and how. The specifics are super-geeky, so I’m not gonna go any deeper than that.

What’s Happening Now?

Google just released something called the Social Graph API. This is going to make it easier for social networking websites to share information about who you’re connected to. This opens up a huge can of worms in terms of privacy and identity and security and all that fun stuff that the Internet’s been debating since it was born.

How Does This Affect You?

At the moment, it doesn’t. It’s too new. But it’s pushing the borders on what we need to think about when we use social networking websites, and that’s going to matter to you as soon as it gets to your favorite websites. Looking ahead to the not-so-distant future, you should probably prepare yourself for two things:

1) You’re going to have an easier time sharing your “friends list” between your social networking websites without having to give out your email address book. This also means that signing up for a new social networking website won’t be such a headache.

2) You’re going to have a harder time compartmentalizing and obscuring different parts of your life on the Internet. There will still be a place for pseudonym-based anonymity, but with all of these networks talking to each other, it’s going to be harder to hide. So if you’ve got skeletons in your public MySpace closet and you’ve just figured that nobody’s gonna look behind that door, you might wanna go clear those out now.

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I got a ride home from the Internet Identity Workshop (IIW) from a VP at a Fortune 500 company, and we talked about the complicated natures of our love lives. It felt a little bit like driving home after summer camp, especially since I was on Day 2 with my jeans and underwear. Fortunately, though, I was sporting a nice clean IIW schwag t-shirt, which was neatly ironed for me by the astrophysicist who let me crash on his fold-out hotel suite couch the night before. This, of course, happened after I sang and danced to Abba’s “Dancing Queen” with the conference organizer during karaoke.

The last session I attended at IIW was called “Newbies4Newbies.” Five of us conference first-timers sat around a table with one of the community’s longtime members and talked about our experience. We were all pretty much on the same page with observations:

  • The sparse conference website and jargon-heavy materials provided beforehand gave us the impression that this was a self-contained community. We felt like we were crashing someone else’s party.
  • We ended up in some conversations that were way over our heads, and felt a moment of panic that were very, very much in the wrong place.
  • We took some initiative to figure out what was going on, and started to notice how passionate and productive this community was.
  • We began to feel like we were being heartily welcomed by everyone we talked to, and saw people going out of their way to make sure we were able to engaged in the conversations.
  • We connected with great thinkers and leaders who made themselves available for our questions and ideas, and who took the time to explain complex ideas to us in language we could understand.
  • People recognized that we, as newcomers, had a valuable perspective to offer on what they were doing, and they asked us to share it.
  • We felt like we had become an integral part of the community, and we were sad to see the conference end.

“Workshop” is a fitting term for the event. It really was about getting stuff done. Before I realized what was happening, I found myself helping to spearhead two new working groups which now have clear missions for ongoing roles in the community. The first is called Inclusive Initiatives, and its plan is to coordinate events and identify research studies that will help bring to light a wide range of perspectives on what the public needs from identity solutions. Somehow, I became the Stewards Council Representative for this group (go figure).

The second group sprung out of the “Newbies4Newbies” conversation. We’re rallying together to help bridge the gap between this brilliant community and the people who could join it but don’t know how. Our hope is that by making the website more accessible, developing clear introduction materials, and identifying people who can serve as mentors within the community, Identity Commons will broaden its reach, its influence, and its pool of resources for being effective.

This community is pulling the Internet into an arena where our information is safe and manageable by us, the users. Its projects include things that will take our passwords out of the hands of people we don’t trust, and take our consumer experiences out of the hands of marketers. It’s “the good fight” for our rights on the web.

Listen to me. I’m on a soapbox already. These people got under my skin.

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I’m here at the Internet Identity Workshop (IIW) in Mountain View, getting a crash course in internet-style identity politics, complete with plenty of new tech jargon.

For those who have no idea what I’m talking about, here’s the premise:

There are a lot of situations in which you need to provide information about your identity on the Internet (logging into an account, purchasing something with a credit card, leaving a comment on this blog post, etc.). Â It’s an elaborate system of exchanging information, and it has its faults (we’re familiar with things like identity fraud, lost passwords, getting locked out of things we should have access to, and not knowing whom to trust).

IIW is a place where people get together and talk about the problems, solutions, questions, and new technology being developed around the issues of identity on the web.  I am completely surrounded by brilliant thinkers here — people who sit around and make decisions about what’s going to happen next with the web. It’s humbling.

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In my last post I talked about nonprofits using social media to reach their audiences — it’s inexpensive and effective. Unfortunately, I also know from personal experience that many people — especially in the nonprofit sector — don’t have time to sit down and learn the best strategies to leverage new technology. So let me lay out a few Cliffs Notes.

One of the cooler features of social media is that it allows you to keep an eye on what people are saying about you. If someone across the planet blogs about your organization, you can know about this almost instantaneously. If that blog post was favorable, you can jump right into the comments and thank them. If that blog post was unfavorable, you leap right into ‘damage control’ mode and address the complaint. If fact, you can do whatever you want with this feed of information once you’re receiving it. It’s kind of like a secret ninja move.

These are sometimes called “vanity feeds.” Here’s how to get them:

Technorati Feeds
Watch the blogs.

  1. Go to Technorati.com
  2. In the search box, type in your name or the name of your organization. If it’s more than one word, use quotation marks.
  3. The results that come up are what all of the publicly-indexed the blogs on the web are saying about you. Just above the search results, you should find a link that says “Subscribe.” Click it!
  4. What you’re looking at now is an RSS feed. You need to take the URL for this page and put it into an RSS reader, so you can be alerted when new things are added to it. If you’re not already using an RSS reader, go get an account with Google Reader and follow their instructions (it’s super easy).

Google Alerts
Watch the web.

  1. Go to Google.com/Alerts
  2. In the search box, type in your name or the name of your organization. If it’s more than one word, use quotation marks.
  3. Leave the search type drop-down at “Comprehensive,” unless you want to ignore some things and just focus on one area.
  4. Leave the “how often” at “once a day,” unless you really prefer otherwise.
  5. Type in your email address and hit “Create Alert.” You’ll get notifications of your presence on the web whenever it comes up.

Note: There’s some overlap between Google Alerts and Technorati — try both and see if you only feel like you need one of them after a few weeks. In my experience, Google Alerts will sometimes repeat the same alert over and over again, which can get annoying (and which is why I don’t recommend receiving Google Alerts “as it happens”). Technorati is a cleaner, more meaningful, and less invasive feed, but it also doesn’t cover the entire web.

Knowing about your reputation on the web is a key step in gaining control of it. But be careful not to get too addicted to watching these feeds… you still have other work to do.

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