Dopp Juice

Hey Everyone,

Thank you so much for all your support for the Genderplayful Marketplace idea. We’ve launched the fundraiser, and already raised $2400 in the first week (plus $335 for the PayPal Haters Fund) from a combined total of 91 backers.

*pause* Did you get that? If you’re skimming, take a second to go read that last line again. None of those numbers are typos. This. Is. Real.

For those who are hearing about this for the first time, here’s the spiel:

What’s the Genderplayful Marketplace?

Genderplayful is a plan for an online clothing marketplace that celebrates diversity in gender presentation and body types. This is for anyone who can’t easily find what they’re looking for in a typical clothing store, with special support for androgynous, unisex, butch, dapper, femme, gender-bending, gender-transgressive, and gender-fanflippingtastic clothing solutions for all kinds of bodies.

Genderplayful cares about custom solutions, and the marketplace will host a lively community that finds and creates those solutions together. Vendors will include indie designers, crafters, clothing makers, tailors, and people selling things from their closets and local thrift stores. Community members will pool notes on what they’re excited about, and vendors will take cues from buyers on what to create more of. The goal is to create a culture-rich gorgeous Internet bazaar for the playful, the exquisite, and the just trying to get dressed in the morning.

About the Fundraiser

If Genderplayful can raise $5,000 in community funding by January 15, 2011, founder Sarah Dopp will commit to making the project a reality. Anything above that baseline number will go toward making the project happen faster and better. (Really, she needs more like $50,000, but she’d rather do it cheaply than wait to do it perfectly.) All financial backers will receive perks based on their contribution level.

Wanna donate?

You can do that right here:

And please spread the word! The more supporters we can rally early on, the stronger this community project will be. The main event is taking place over here: http://genderplayful.tumblr.com

Thank you so much for all your support everybody!

So much love,
Sarah Dopp
founder of Genderfork.com and the Genderplayful Marketplace
(cross-posted from genderfork)

Update! The fundraiser is live and we’re over here now: http://genderplayful.tumblr.com

~~~

Wow. Okay. Hi. So it sounds like you want a Genderplayful Marketplace to happen. Awesome.

I’ve been humbled and overwhelmed by the letters, comments, tweets, likes, views, posts, and reblogs from the last 5 days. Ya’ll are phenomenal.

And videos are a lot to ask. I know. So far I’ve received four of them. I can work with that, but really, it would make a huge difference to our upcoming fundraising effort if we could bring in more. Also: all of the videos I’ve received so far appear to be from transmasculine crowd (trans men, butch/androgynous women). These are fantastic, and please keep them coming, but it would also mean a lot to the balance of the project if we could pull in some representing trans women, femmes (men, women, and so on), drag queens, and other genderfabulous faces.

So here’s where we get serious. If you’ve been thinking about making a short video of yourself explaining why this marketplace is important to you, go do it. Get it done. Go go go! Don’t worry too much about making it clean and perfect — I’ll be editing it down to chunks and weaving it together with other videos. You will be beautiful.

The best way to send them appears to be through Google Docs. Just log in, hit “Upload”, get it up there, and then hit “Share.” Share it with genderplayful@gmail.com.

For those who might be new to this conversation, here’s my overview of the project, complete with me sitting naked in a towel:

And here’s a small handful of the things people have written…

Why is a marketplace for androgynous clothing important? Because of people like me.

I want to be able to dress up, feel comfortable, feel like myself on a daily basis. I want to be able to have variety in my clothing styles besides just “jeans and a t-shirt” while mainting an androgynous image. I want suits and dresses and kilts and dress shirts that don’t accentuate the fact that I was born biologically female. I want to be able to find a place to buy and replace binders and packers of all varieties. I want a place where boots and shoes are bought and sold that fit my feet and don’t have a high heel.

To those trying to get this project off the ground, and turn this into a reality, I am grateful.

You’ve been to the department stores…

Here is an example of a genetic male androgyne shopping experience:

Go into any department store and look for clothes in the mens section, and you will find the following colors: beige, brown, gray, black, and navy blue. If you’re lucky you’ll find some red, forest greens, or maybe even a colorful Hawaiian shirt. The only place you’ll ever find a sense of color is in men’s dress shirts, but they all of the same cut, and usually are solids or pinstriped if you’re lucky – no scoop neck, V-neck, or something innovative and fun. If you want teal trousers or a paisley patterned shirt then you’re out of luck. Also, the men’s clothing isn’t fitted – it’s meant to fit baggy and not show off your figure. Fitted shirts or slacks are a rarity for men in department stores.

So you go shop in the women’s section and find the color and pattern you’ve been looking for. But the sizes aren’t big enough, the tail of the shirt is too short to tuck into your pants, the darts in the shirt are useless on your flat chest. The trousers would look cute on you, but don’t fit right around the hips, so you find a pair that does, but the pant cuffs are too short and barely cover your ankles.

I think there is a niche market for genderqueer fashion – the only other option I see is to break out my sewing machine and spend all of my free time making my own clothes, and I’m not that good at it anyway.

–Timi

Buying from our peers just feels better.

Where I get my stuff from matters to me. I like the idea of being able to dress the way I want to and buy from my community at the same time. I love the idea of a place where the genderqueer community could come together to swap second hands stuff that worked. I adore the idea of having a place to talk about how to make stuff fit or look cool with other people who get it. It would be fabulous to have a place where I could find people who made genderqueer stuff and support them in making my life a little bit easier.

I am also super excited about having a place where I could sell (or heck, give away) some of my funky femme clothes to my super beautiful funky femme brothers and sisters and siblings.

These are rocking my world, ya’ll. Keep the stories coming!

~ ~ ~

Update! The fundraiser is live and we’re over here now: http://genderplayful.tumblr.com

Update! The fundraiser is live and we’re over here now: http://genderplayful.tumblr.com

~ ~ ~

Update 12/4/10: I made a video for ya. (Well, it was originally for Genderfork, but it’s for you, too.)
Also: I’m naked in it.

This is the week of shaking trees. Two days ago, I put out a call for stable employment (for the first time in six years). My consulting work has gotten thin and bumpy, and it’s time for something to change.

There’s another idea that’s been on the table for awhile now, though, and I think it’s time I told you about it.

I want to build an online marketplace for gender-variant clothing solutions.

Not a store where I sell to you, but a service like Etsy and Ebay where we sell to each other, in a focused, supportive community. And while we’re at it, we also trade all sorts of tips and inspirations on how best to look the way we want, gender-be-damned.

You know what I’m talking about. Tuxes for hips and breasts. Size 16 extra-wide high heels. Custom alterations, custom orders, custom tailoring. Hot unisex indie designer labels. Hand-made t-shirts. That awesome skirt from your closet that doesn’t fit you anymore. A good chest binder. That amazing jacket you found at a thrift store for $5 that you want to resell. And while we’re at it, let’s bring in styles from every subculture that celebrates androgyny, which is pretty much all of them.

I’ve been thinking about this for a year.

I talked to the staff at Genderfork last winter, and we agreed it should be a separate-but-friendly project (Genderfork is run like activism; this would be run like a business).

I did a bunch of research on software options, and had to table the idea for awhile because a good multi-seller marketplace solution didn’t exist. But I’ve got one now. It came out in September. We can do this.

I have the web development, the project management, and the community organizing skills to make this happen. And I love the people this will serve. Relentlessly.

All I need is time and money.

You know. That stuff.

I’m in talks with a family member who can give me a loan, but they need to know that there’s enough support for the project to warrant the risk. Also? Loans are stressful. It would be awesome if we could offset it with some community support. So…

I would like to launch a Kickstarter campaign.

Kickstarter is a service that lets community members donate to projects (and receive thank-you gifts based on their donation amount), to meet funding goals. The goal and timeline are set in advance. If the goal is met, the donations go through and the project happens. If the goal isn’t met, the donations don’t happen, and we consider it closed.

This is a test.

If we can rally a ton of community support, I will go all in on this plan and make it happen as quickly as is humanly possible. If we get only moderate support, I will take a day job and build this project slowly, in my off-hours. If support seems slim, I’ll consider it closed.

**How You Can Help Without Giving Me Money**

Do you want this to happen? Help me convince the world that it matters, that we need these clothing solutions, and that the best way to get them is to come together and create them collaboratively.

Here’s how you can do that. I want you to make a video of yourself explaining why this is important to you. Use your phone, your webcam, or whatever you have nearby. Don’t make it fancy; just make it real. Tell us what matters to you, what you need, or what you have to give.

I will collect these videos and edit them together to make a promotional video for the kickstarter campaign. Or maybe multiple videos, if you send me lots of great stuff.

The more faces we can show, the better.

Your voice will help me convince others that this project deserves their support. That it needs to happen.

How to get your video to me…

Chances are your video will be bigger than the average reasonable email size. So here are some options (just pick one):

A) Use Google Docs to upload the file. Then share it with genderplayful@gmail.com

B) Get a Dropbox account, put it in the public folder, and email genderplayful@gmail.com the URL to that file.

C) Post it as a video reply to my YouTube video.

A Note on Privacy: I plan to use your face and your voice, but not your name, unless (maybe) you say it in the video.

Deadline: This Tuesday.  As Soon As You Can.  I’m going to start pushing things out to the world this week, so the faster the better, but I’ll continue to make use of material that comes in later, too. It all makes a difference.

This will matter.

Make a video. Do it for everyone who needs this marketplace, but isn’t ready to say so out loud. Do it this weekend. This is your art project. Go.

Love,
Sarah

Update: If making a video really isn’t your cup of tea, another thing you can do is write a paragraph explaining why this is important to you. You can leave that in a comment below or email me at genderplayful@gmail.com, and it will find the right audience. Thank you so much!

~ ~ ~

Update! The fundraiser is live and we’re over here now: http://genderplayful.tumblr.com

Let’s get right down to it. I need the business equivalent of a Sugar Daddy (or Mama). This is a completely legitimate and legal exchange between consenting adults: I bring the awesome, you bring the rent payments, and we all go home happy.

It’s really that simple. I’ll break it down for you.

I bring the awesome.

I make magic happen on the Internet. I build, I write, I conduct, I support, I rally armies out of Twitter and Facebook, I make communities strong, and I make websites happen.

I am an extraordinary generalist. I’m a collaborator. I’m the linchpin on web teams. I speak everyone’s language (Designer, Engineer, Marketer, User, Content Developer, Director) and I facilitate getting things done. I’m also skilled enough in all those areas that I pick up the slack when something falls through. I ask for more help when I need it, and I can usually get it from my network of great consultants. I’m fast, I’m honest, I’m loyal, I have ridiculously high standards for presentation quality, and I fight like a bulldog to make a project successful.

Because of all this, and the fact that I’ve spent the last 6 years as an independent consultant, I don’t fit job descriptions. I’ve never met anyone else with my particular blend of strengths. So I’m appealing to you — the people who know me and have witnessed The Awesome — to help me find the right business to call home. You’re the ones who can make this happen.

To refresh your memory, I kick butt at:

• managing customer and audience engagement
• Facebook, Twitter, Tumblr, Wikis, and other Internet rallying points
• mobilizing volunteers
• managing team projects
• any kind of writing (formal or informal)
• HTML and CSS
• WordPress and other CMS systems (templating and administration)
• public speaking
• event coordination

My clients have included:

• Cisco
• Chevron
• Jiffy Lube
• Seton Pediatric Hospital
• Hyperion
• Interbrand
• Bedrock Brands
• Cerado
• … and about 25 others, listed here.

Many of these clients (and some of my colleagues) have written generous testimonials about my work. Take a look.

A little more detail…

I’ve been building websites since 1997, and blogging since 1999.

I built and managed two large online communities of my own, mostly by accident. I understood what people needed, I made it happen for them, and I figured out all the details as I went. One was a 5,000-member writer’s publication and workshop (TheWrit.org; now closed). The other is a 20,000 visitor/mo community expression blog with a volunteer staff of 15 (Genderfork.com; still thriving).

I’ve worn many hats as an ongoing consultant at agencies (branding, social media marketing, and technical). I’ve been called Front-End Developer, Project Manager, Community Manager, and Social Media Consultant. I’ve build a lot of client websites, both through agencies and independently.

I’ve consulted on online community development for Cisco, the Professional Aviation Maintenance Association, Offbeat Bride, the Soaring Spirits Loss Foundation, Planned Parenthood of Northern New England, The HINTS Lab at the University of Washington, and the Personal Data Ecosystem, among others. I also run an industry blog about online community development at CultureConductor.com.

And let’s not forget my two caveats:

You bring the rent payments.

I spent four years as an independent consultant for agencies, and then worked the last year and a half as my own Sugar Business. While I found that work immensely rewarding and educational, I also ran into my own limitations. I’m far more interested in doing awesome work than finding awesome work.

That’s where you come in.

You’re a business (or independently wealthy Internet enthusiast) with ongoing, interesting web needs. Maybe they’re your own projects, maybe you have an ongoing stream of clients, or maybe it’s some combination of both. You take a nimble and dynamic approach to your work. You’d rather have a rockstar problem solver than a by-the-book workerbee any day. You value the opinions of people who know what they’re doing. You work at a fast pace and like getting things done. You’re either local to the SF Bay Area, or you’re fine with me working remotely.

And your projects are funded.

I’m ready now to hand over some fierce loyalty to the right business for bringing me on board as a staff member. Whether that means an ongoing consulting contract or full-time employment, I’m open to working out the details. It just needs to be backed with enough funds to serve as my primary income. (Sorry, small projects. I have an embargo on you until I work out something consistent.)

This is the first time you have ever heard me ask for this, and it may very well be the last. Consider me up for professional auction. It will close when a situation fits.

Friends, please send this page to the person you’re thinking of right now. You know I will make them incredibly happy.

Business Folk, you can get in touch with me at info at sarahdopp dot com. Please say “hi” sooner rather than later. My situations tend to change quickly.

We all go home happy.

You need someone to do awesome work. I need awesome work to do.

With our powers combined, my rent gets paid, you look fantastic, and we keep on changing the world.