Comments on: Verby to Viral: New Trends in URLs and Marketing http://www.sarahdopp.com/blog/2007/verby-to-viral-new-trends-in-urls-and-marketing/ Seeds, pulp, and all. Wed, 11 Jan 2012 08:10:10 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Kessedgebra http://www.sarahdopp.com/blog/2007/verby-to-viral-new-trends-in-urls-and-marketing/comment-page-1/#comment-4065 Kessedgebra Tue, 04 Nov 2008 07:26:41 +0000 http://www.sarahdopp.com/blog/?p=297#comment-4065 <b>Buy cheap viagra</b> <a href="http://buyviagra.enjoymeds.biz" rel="nofollow"><b>prostate and impotence </b></a><b>10 pills x 100mg $39.95</b> <b>30 pills x 100mg $89.95</b> <b>60 pills x 100mg $129.95</b> <b>90 pills x 100mg $149.95</b> Buy cheap viagra

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]]> By: Daniel Widrew http://www.sarahdopp.com/blog/2007/verby-to-viral-new-trends-in-urls-and-marketing/comment-page-1/#comment-973 Daniel Widrew Mon, 23 Jul 2007 00:38:27 +0000 http://www.sarahdopp.com/blog/?p=297#comment-973 a) one of my pet peeves is companies/people buying up 96378 urls for essentially the same thing. starbucks does not need a bazillion sites. they need starbucks.com, and on there they can include all the content they please and url it any way they please, but keep it on the damn site. you don't need to make 5 new sites every time you invent a new version of coffee. while "letsmeetatstarbucks" has limited outside utility, i've seen a lot of really good urls get wasted on a redirect to some company's homepage, or a repetition of what you can already find on that homepage. using letsmeet.starbucks.com, or starbucks.com/letsmeet would work just as well for monitoring traffic (tho i have no clue what ROI means, aside from king in french) and while it's not THE official company website, it's still AN official company website, with all that entails. b) not being able to tell what is advertized by the url/ad is not hip and sexy, it's obnoxious and insulting. if i see a great ad and follow the link and find out it's for shoes or something, i think that company has just wasted my time by not being upfront. like those 6/6/6 ads from last year. when i found out they were just for the new omen movie, i was disappointed. on a related note "I misremembered “letsmeetatstarbucks” and instead tried meetmeatstarbucks.com . It took me to http://www.bixbymusic.com. Nice work, guys." see above about obnoxious wasting of my time. if i wanted to see their music site i would not be typing starbucks, and having to be tricked into looking at something doesn't say much for the inherent draw of what you are selling (this applies to the above as well). basically i am a grump and hate ads and corporate branding. it's exceedingly rare that an ad will make me want something more, but a bad ad will very easily make me want it less. a) one of my pet peeves is companies/people buying up 96378 urls for essentially the same thing. starbucks does not need a bazillion sites. they need starbucks.com, and on there they can include all the content they please and url it any way they please, but keep it on the damn site. you don’t need to make 5 new sites every time you invent a new version of coffee.
while “letsmeetatstarbucks” has limited outside utility, i’ve seen a lot of really good urls get wasted on a redirect to some company’s homepage, or a repetition of what you can already find on that homepage. using letsmeet.starbucks.com, or starbucks.com/letsmeet would work just as well for monitoring traffic (tho i have no clue what ROI means, aside from king in french)
and while it’s not THE official company website, it’s still AN official company website, with all that entails.
b) not being able to tell what is advertized by the url/ad is not hip and sexy, it’s obnoxious and insulting. if i see a great ad and follow the link and find out it’s for shoes or something, i think that company has just wasted my time by not being upfront. like those 6/6/6 ads from last year. when i found out they were just for the new omen movie, i was disappointed.
on a related note “I misremembered “letsmeetatstarbucks” and instead tried meetmeatstarbucks.com . It took me to http://www.bixbymusic.com. Nice work, guys.” see above about obnoxious wasting of my time. if i wanted to see their music site i would not be typing starbucks, and having to be tricked into looking at something doesn’t say much for the inherent draw of what you are selling (this applies to the above as well).

basically i am a grump and hate ads and corporate branding. it’s exceedingly rare that an ad will make me want something more, but a bad ad will very easily make me want it less.

]]> By: social-creature » Blog Archive » teaching a new web strategy old tricks http://www.sarahdopp.com/blog/2007/verby-to-viral-new-trends-in-urls-and-marketing/comment-page-1/#comment-879 social-creature » Blog Archive » teaching a new web strategy old tricks Mon, 18 Jun 2007 09:22:21 +0000 http://www.sarahdopp.com/blog/?p=297#comment-879 [...] from sarahdopp.com: [...] [...] from sarahdopp.com: [...]

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