Tools That Learn versus Tools That Work

There’s a growing trend in the Web 2.0 world to develop tools that can “learn” with you.  The more you use them, the more they adjust and adapt to your style (or, in some cases, the more you adjust and adapt to theirs).  This is awesome.  It means we’re throwing out the idea that all people fit a mold, and we’re building things that actually customize to our audience’s unique snowflakes of lives.

However, I’ve also been seeing a trend of skimping on user research as a result of this.  The mentality is, “Oh, the tool morphs and grows to fit them, so we don’t really need to know what they want.”  But if the default settings on a tool don’t mostly fit what most users are looking for, most people will pick another tool.

The most successful tools out there do both:

  • They  morph and grow to fit their users.
  • They work like a dream solution right out of the box.

Customization is awesome, but if it’s required, people will surf on by.

If you like this post and would like to receive updates from this blog, please subscribe to the feed. Subscribe via RSS

Comments are closed.