How to Sell Stuff to Everybody at the Same Time

Chris Heuer recently blogged about a nifty idea — help me spread it around!He’s talking about a sales and marketing plan for people who are trying to sell software, conference tickets, or really anything else that has value to a broad spectrum of economic statuses (sidenote: I really want to say stati instead of statuses — would you still love me if i did?). Basically, the suggestion is to create a sponsorship program. For every software license you sell to a corporation, you give a free one to a nonprofit. For every successful businessman who buys a ticket to your conference, you give a free one to an independent artist or college student. The folks with the money could even choose their buddy recipient from a list of candidates. The benefits are clear:

  • The word and experience of your product spreads to a bigger audience (also remember: the underfunded demographic is sometimes the more creative and influential demographic).
  • As Chris points out, “some non-profits who really want the software in question would become evangelists, trying to find others who would also benefit from the software.”
  • You’re doing a service to the have-nots, which is noble in and of itself, and is also a selling point for your company’s public identity.

Tell a CEO about this strategy today!

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